$$$ 7 Copywriting Tips To Bring In The Bacon $$$

$$$ 7 Copywriting Tips To Bring In The Bacon $$$ 

1. Use Verbs

This means using words that make you do something. So for example, words like click, download,get, take, etc.

Here is an example of WHAT NOT TO DO when writing.

Our Restaurant Is Amazing, come visit us now!

Now why is it bad? Simply put it’s not benefiting the reader. What the reader is thinking is “why do I care if they’re amazing? It doesn’t benefit me at all.”

Here is an example of WHAT TO DO when writing.

Come get free wings today during lunch hour from 10am-2pm! We’re right on the corner of 7th and Broadway!

Why is it good? It’s all about the reader! They getting something, and you’re telling them exactly when and where to get it.

2. Keep It Simple

Just as the header says, just keep it simple. What’s one of the easiest and most effective ways of doing this?

USE BASIC 1-2 SYLLABLE WORDS! 

When you’re writing something to sell to someone… Please use normal everyday words. The LAST thing you want to do is take attention away from your ad because they have to think about what ostentatious means, when you could have just written flashy.

The only exception to this rule, is if you know your target demographic responds well to that type of writing style. But for the most part, if you’re B2C, just use simple everyday langauge. As if you’re talking to a 10 year old.

Don’t overthink it.

3. Use Questions

Use questions to call out your customer to disrupt them from just scrolling past your advertisement. As cliche as this is going to sound, you want them to think you’re talking directly to them, which means they’re going to pay attention.

Best question to bring to attention is your customers fears. Let’s use a hair stylist for this example. So I’m sure when you get your haircut you have an idea of what you want it to look like and even show the hair stylist a picture of what you want. The last thing you want to see when you look into that mirror, is a disaster of a haircut and now you have to walk around for a while feeling embarrassed until it grows back. Now that is a real fear, especially for women considering the modern day beauty standards that are expected of women.

Now to put it into ad form.

Would you trust this woman with your hair?

BAM! Now show a picture of the hair stylist with that headline and you now have someone who wants to find out the rest of the story! Because you just HAVE to know right?

4. Be Specific And Detailed

Don’t leave things open to interpretation. The more specific and detailed about something you can be the better. This is especially true if your business is located in some hard to see place AND the parking isn’t very obvious.

Just think about it like this. You know how you have that one friend who lives in some weird spot in a neighborhood and you made like 50 turns to get to their home? Then you realized that you only had to make 2 turns and wished they told you? Yeah it would have been nice if they said make a left on 1st, then right on Bacon st, then just keep going straight until you reach the cul-de-sac.

So when writing an ad, make sure you give them complete directions as to how to claim your offer. For example “Take exit 2b on the 5 freeway and stay in the right lane and make a right. Head east for 7 minutes and you’ll see our sign Bob’s Seafood. Make a right around the corner and park in the back. When you come inside ask for Gina and tell her you found this offer and she will take care of you.”

5. Be Relevant

It goes without saying, make sure what you’re talking is relevant to your target market. But what I want to get at here is geared more towards social media posts and ads (which you should be doing if you’re not). If you can weave in current events and hot topics with what you are selling, you will get A LOT more attention.

An example of this was during Superbowl 47 in 2013. There was a blackout during the game which caused it to be delayed obviously and since there were no lights for a while, people naturally pulled out their phones to look at stuff and post on social media. Now what good ol Nabisco did with their Oreo brand was make a simple tweet that was relevant to the blackout while it happened. They took a simple picture and put some text and posted it on twitter. It said “You can still dunk in the dark”. It promoted Oreos and that post became extremely popular.

6. Rely On Proven Copywriting Formulas

The reason why I say this is because they still work. They’re proven. I’m going to show you 2 of them right now so you can use them immediately and it gives you a template to structure out your ads.

PAS

Your leaky sink, is draining your wallet. We’ll fix this, call us now!

Problem – Your sink is leaking

Agitation – It’s costing you money

Solution – Call us so we can fix it

I used this short simple example to show you that it doesn’t have to be super long. As long as you nail the points you’re golden.

AIDA

Got dirty laundry? We’ll clean it for you! Enjoy free coffee and WiFi while you wait! Visit us Now!

Attention – Do I have dirty laundry?

Interest – They will clean it for me

Desire – Not only will they will be cleaning my laundry, I’m going to get free coffee and WiFi.

Action – I just have to take my clothes to them

There are many other proven formulas for copywriting, but these ones are what I like to use.

7. Use Call To Actions

This is the most important one. Make sure you’re telling the reader to do something. Otherwise it’s just a story and not something designed to get them to buy something from you. So at the end you tell them something such as “Like this post, comment, share, buy now, click the link to learn more/buy now, etc.” Just how when you watch youtube channels, at the end they generally all say make sure to like, comment, and subscribe so they can build their channel and hopefully make money. Life as a youtube star is rough.

If you implement these tips when you are writing your advertising, you’ll get better conversion rates without a doubt. I hope you enjoyed this post! If you’d like me to personally help you with your business, I am offering a free audit in which I will give you a quick overview of what you’re doing well on and what needs improvement. If you’re interested click HERE and it’ll take you to a page where you will fillout a quick little form to make an appointment.

The 9 Essential Marketing Mindsets

9 Essential Marketing Mindsets

Marketing is all about getting customers for your business and nothing else. Simply put if you can’t get customers, then you have no security or stability in your business. Most businesses die because they run out of cash from whoever invested in the business and the most common reason is “I didn’t have enough customers.”.

So that’s why in today’s post I am going to tell you the 9 mindsets you need to be successful at marketing so your business can thrive and not be just another failure statistic.

#1 – Marketing Is The KEY Moneymaker

Most activities inside a business cost you money instead of making it. Out of all the things that do make money, marketing makes the most money. It re-prioritizes what you need to do everyday. It’s the highest leverage area of your business where you can usually get 2-20 times your results without spending any more money or time on it.

#2 – It’s An On-going Process

We all like to think that what we’re doing is definitely going to work, but unfortunately that arrogance causes us to continue unsuccessful marketing efforts, and compound the failure instead of the success. If you take the mindset that everything is a test, you watch and assess what you do to make sure it’s working. You have to have the expectation that many things won’t work, but when you find the ones that succeed you use them over and over again since they are HUGE winners.

#3 – It Begins With Understanding Your Customer’s Wants + Needs

You have to understand them on a deep level. You have to know their desires, fears, fantasies, etc. Learn the words they use to describe their situation. Once you understand them better than they understand themselves, you’ll be able to develop deep relationships with your prospects and clients and offer them many products.

#4 – Customers HATE To Be Sold But LOVE To Buy

Instead of convincing them that they needs this, give them what they need to CONVINCE THEMSELVES to buy. Allow them the pleasure of finding a solution to their problem so they can love making a purchasing decision.

#5 – You Have To Elicit Action

Marketing is customer acquisition. Human beings don’t make most decisions consciously, even though it seems to the buyer that they are the decision maker. Appeal to the emotional side so they have what they need to make the decision. Just don’t cross your own ethical boundaries so only convince them if it’s in their best interest.

#6 – Successful Marketing = Creating A Process And Sequence

You want to build a marketing system, so a customer can come to you and get a consistent experience of learning about your services, why they need to purchase from you, the upsells you offer, etc.

#7 – Your Success Is Measured By The Perceived Value

You can’t just have a product and say “Buy my product.” What customers want, is to make a decision that is massive in value and connection. You need to translate the value of what you’re offering, and why you’re the best choice (connection). You have to connect the dots for them and show them exactly how you’re going to solve their problem.

#8 – Meet Them Where They Are, Not Where You Want Them To Be

Find them physically and psychologically. Behave in a way that makes them comfortable with you, because you’re meeting them where THEY are in THEIR world. You can’t expect people to find us or meet us in OUR world. If you are expecting that then you’re in a world of hurt. Expecting it kills most businesses.

#9 – Commit To Achieving Marketing Mastery

It’s the most important mindset. It’s the most important thing you can do for the success of your business, your prospects and customers, as well as securing your financial future.

San Diego SEO

Stop Getting Ripped Off By Businesses Who Sell SEO

I know you don’t have much time so I’ll keep this short. I will rank your website on the first page of Google guaranteed. This is called SEO.

 

Now there are a lot of companies and people out there who provide SEO services, but the problem is, almost all of them do it incorrectly and you never see an ROI. Let me tell you the un-sugarcoated reason why. They hire fresh college students who don’t know what they’re doing because you can’t get a degree in SEO, and have them read some free articles online about it or buy some cheap $20 PDF file that claims it’s the SEO bible. Or even worse, they just buy packages (that don’t work because Google caught on to that years ago) that provide the service for about $300-$500 a month. Then in the end, it ends up lowering your rank in Google because they triggered penalties.

 

You know that SEO is very profitable because of the amount of people who search for what you’re selling. It ranges from 1,000-5,000 people searching per month here in San Diego depending on what you sell. Here is an example of a bad month using 1000 searches per month. Let’s say you get 25% of those people (250) to your website, and 1% of those people buy from you, that’s 2.5 extra customers per month.

 

250 people x 1% conversion = 2.5 customers.

 

Now how much is even 1 new customer worth to you?

 

If you are seriously interested in letting me grow your business, please fill out the form below and let’s make it happen.

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